Marketing, Press & PR
The success of this event will be driven by a highly effective, targeted marketing and PR campaign. We are delighted to be working alongside ABC Magazine and The Argus. We are also working with the highly experienced and dedicated team at Brighton-based JBPR who will be assisting us with all Press and PR matters and who have superb connections with national, regional and local media outlets to include TV and Radio – see www.jb-pr.com.
Official Publication and Media Partner, ABC is the free local information magazine for parents in Sussex, from babies to big kids - with editions published in Surrey, Hampshire, Kent and beyond. The magazine has a print run of 107,000 & readership of approximately 250,000.
Media Partner, The Argus is the leading newspaper in the region and part of the Newsquest group, who publish 18 daily titles and almost 300 weekly newspapers around the UK.
The following titles/outlets will also be carrying our advertising and/or editorial features/links:
FQ Magazine – the Essential Dad Mag, available from WHSmith, Sainsbury's and leading newsagents , readership approx 510,000. FQ are also hosting the onsite Dad’s Zone.
ThinkBaby.co.uk – ThinkBaby.co.uk is the online pregnancy and parenting resource for expectant and new parents. Sign up for weekly emails on your baby’s progress, chat on the forum and read reviews on everything from pushchairs and car seats to nutrition and breastfeeding.
Packed with all the information the newly pregnant mum needs to see her through what is an incredibly exciting time - the fresh, contemporary look means that reading PB&Y makes the transition from traditional lifestyle magazines to a parenting title as painless as possible. Check out the latest issue at PB&Y’s online home www.thinkbaby.co.uk
BabyGROE (Green, Recycled, Organic, Ethical) is a registered natural parenting charity that promotes information to new mums through a free annual magazine. We help inform parents about real nappies, organic food, chemical free toiletries and generally how bring up children in a more environmentally friendly way. Check out our website www.babygroe.co.uk for special offers, competitions and more information. Got a question you don’t know who to ask then try our friendly experts or ask other parents in our forums.
Days Out - leading online ‘days out’ directory for families, dedicated to promoting attractions throughout the UK. Receives over 23 million hits annually.
The Baby Directory – (20,000 baby show attendees will receive BBE information)
BBC Southern Counties Radio Latest 7 Front Cover - read by over 100,000 every week and available at over 1,000 outlets across the South www.latest7.co.uk
National Childbirth Trust Magazines, Mid-Sussex, Brighton & Hove and Worthing
Trade Fairs and Exhibitions UK
Brighton & Hove City Library Services will support the event via their website and with a display feature within the award wining Jubilee library from March 08. Information on BBE will also be inserted into each children’s book borrowed from the 15 libraries in the area during the run up to the show.
Further to this our promotional campaign will include:
- A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors
- A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press
- Advertising across the key regional media outlets
- A complete direct mail brochure distribution campaign targeting exhibitors throughout the UK
- Option of sponsorship of Brighton Children’s Parade, a major element to the Brighton Festival, May 2008
- The strategic positioning of posters within the venue, around Brighton and throughout Sussex and beyond from January 2008
- The distribution of promotional material throughout Sussex and beyond to health centres, baby and toddler groups, play schemes, libraries, NCT Nearly New Sales etc
- The generation of web links between associated organisations, sponsors, exhibitors and other key players
Press Releases/News Alerts
The links below will take you to an online version of our press releases/news alerts:
- 12 July 2007 - BRIGHTON CENTRE TO HOST SOUTHERN COUNTIES FIRST PREMIUM BABY EXPO
- 19 November 2007 - EXCLUSIVE - BRIGHTON BABY EXPO SIGNS UP HOLLYWOOD STAR
- July 2007 - BRIGHTON BABY EXPO INTERVIEW ON SOUTHERN COUNTIES RADIO - MP3 FILE TO DOWNLOAD
- February 2008 - FIRST BRIGHTON BABY EXPO – 80% SOLD
- April 2008 - BRIGHTON BABY EXPO ACHIEVES SELL OUT SUCCESS
- BRIGHTON BABY EXPO - FIRST FULLY INCLUSIVE PARENTING EVENT – JUNE 8 2008 – THE BRIGHTON CENTRE, 1030-1730- FREE ADMISSION
