Official Baby Expo Baby Show Media Partners, Press, PR and Marketing
The success of BabyExpo is driven by a highly effective, targeted marketing and PR campaign.
Official Baby Show Media Partners:
Official Publication and Media Partner,ABC Magazine is the longest established, best-read, FREE parenting magazine in the South. Each issue is packed full of information, activities and advice for parents with young children – from babies to big kids! ABC has supported Babyexpo Baby show since launch in 2007.
With separate county editions published in Sussex, Surrey, Kent, Berkshire, Hertfordshire and Hampshire, the ABC ‘family’ of magazines currently has a total print run of 145,000 copies per issue and an estimated readershipapproaching 500,000. Look out for baby show editorial features and advertising from winter 2009.
Heart 97-104 is the radio station for Sussex, playing more music variety it broadcasts to 311,000 listeners*, and is the official broadcast media partner for this year’s Baby Expo. Heart will be at the event, and you’ll
have the chance to meet the Heart Angels – the radio station’s street team - who will be there at the baby showwith plenty of Heart goodies and the chance to enjoy some special treats.(*Source RAJAR W2:09) *
Kids4Media distributes children's news to the media, connecting journalists and PR professionals covering the children's sector and they will be offering support to the exhibitors pre and post show. Their service provides journalists with the latest press releases from children's companies and PR agencies, together with images, company profiles, archive releases, PR contacts and more. Additionally,their Journalist Alert service allows journalists to advise PRs of their current needs, enabling PRs to benefit from instant opportunities for coverage. For journalists covering the sector, Kids4Media provides a one-stop shop for all the information they need in their working lives. For children's brands and PR agencies, Kids4Media offers the complete communications channel to the UK's kids media. Kids4media will be supporting exhibitors and sponsors in geting their message out there to the press!
Media Supporters:
We are delighted to be welcoming JUNO magazine who will be hosting The Natural Parenting Zone. Juno is a parenting magazine with an ethos based on conscious parenting, sustainability and social justice. Juno is named after and inspired by the Roman goddess of birth, fertility, marriage and female genius.
Their aims are to acknowledge the valuable role of being a parent with all of its’ joys and challenges and to enrich family life and relationships by encouraging reflection, self-acceptance and peaceful parenting; building a sense of community and celebrating the roles of parenting and home making. The zone will welcome companies offering 'green' alternatives to parents-to-be and young families and will the JUNO team will also be on hand to discuss green parenting and giving away copies of the latest magazine!
The 'What's On 4' websites receive over 1 million hits per year from UK parents and parents-to-be! As proud hosts of the WO4 awards in 2010, the BabyExpo baby show is now part of the WO4 portfolio and will be featured within the 'What's On 4' websites and newsletters, targeting all these parents and young families and further raising eventawareness.
BrightonMums - the social media hub for parents - the BM will be live blogging and filming on the day!
Child Friendly Brighton - Comprehensive, up-to-date listings for child friendly things to do, places to visit, places to eat and drink, activities, places to stay and fun in Brighton and Hove
The Argus is the leading newspaper in the region and part of the Newsquest group, who publish 18 daily titles and almost 300 weekly newspapers in the UK. Look out for pre-babyshow competitions* !
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*awaiting final confirmation
Previous coverage - in 2010 Baby Expo featuresappeared in the following national and regional press:
ABC Hampshire Magazine (ABC are Official Media Partner)
ABC Kent Magazine
ABC Surrey Magazine
ABC Sussex Magazine
ABC Berkshire Magazine
ABC Hertfordshire Magazine
Heart - A two+ week broadcast campaign on Heart Radio in the run up to the show targeting over 311,000 listeners (Official Media Partner) + sponsorship of the Heart Breakfast Show
All major listings and parenting sites event’s pages
The Independent Parenting Supplement - May
Junior Magazine - June Issue
Practical Parenting - June Issue
Practical Parenting - July Issue - out in June
The Argus online - blog features
Sponsored link - home page of google - 'baby show'
Facebook advertising targeting women across the SE
Newsletter mailing - targeting 10,000+ pregnant women or new mumsin target area
Sussex in Summer Friday Ad Supplement
NappyValley.co.uk animated link
Baby Hampshire
NCT newsletter - Eastbourne
NCT newsletter - Mid Sussex
NCT newsletter - Brighton & Hove - double page spread
Baby London
Baby Surrey
BabyTod
Babyworld.co.uk
BBC Sussex Radio
BBC Surrey Radio
Chopsy Baby - UK-wide Events Section
DaysOut.co.uk – listing
Distribution via official charities - Chestnut Tree and CLIC Sargent
Exhibition News
Families Magazine
Father's Quarterly
‘Baby Loves Disco’ flyer distribution at events and website feature
Google – BabyExpo is on page one of Google when the term ‘baby show’ is entered
I’m Pregnant!
Ideas for the Kids listing
Information distribution via the Family Information Service
Information-britain.co.uk - listing
Juice Radio
Latest 7
Live interview on 'MyBaby' radio
Midwives and maternity unit staff at The Royal Sussex and The Princess Royal Hospitals will also receive flyers for distribution to clients and the wards will display our publicity
Mumsnet local - listing
Natural Products
NCT - 1000’s of promotional flyers will be included with NCT antenatal course offer packs for Brighton & Hove and the surrounding areas
NCT - animated web banners on the branch sections of the 20 closest branches to the show
NCT - campaign targeting national committee members
NCT Brighton and Hove website – banner and link
NetMums local - listing
Parentingwithouttears.co.uk
Pier Support (the Brighton & Hove NCT publication)
Playtime Magazine
Primary Times
'Stallfinder' listing
Sussex Business Times (Online and Print)
Sussex Express
The Argus
The Brighton Racecourse and Conference Centre Website – listing + link
The Family Grapevine
The Green Parent (Online and Print)
thebodyguide.co.uk - listing
Trade Fairs and Exhibitions UK ¬– listing
under5s.com – listing
VisitBrighton.com - listing and publicity distribution
What’s on 4 little Ones (via newsletters sent to 20,000 UK-wide parents and online with over a million hits per year)
whatson.brighton.co.uk - listing
wherecanwego.com - listing
BabyExpo Babyshow will alsobe supported by the following:
- A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors
- A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press
- Advertising across the key regional media outlets
- The strategic positioning of posters within the venue, around Brighton and throughout Sussex and beyond from Sept 2011
- The distribution of promotional material throughout Sussex and beyond to health centres, baby and toddler groups, play schemes, libraries, NCT Nearly New Sales etc
- The generation of web links between associated organisations, sponsors, exhibitors and other key players
- Hard hitting street promotion around Brighton
- High impact, wide coverage, pre-event competitions for children
- Celebrity endorsement and guest appearances
ABC Hampshire Magazine (ABC are Official Media Partner)
ABC Kent Magazine
ABC Surrey Magazine
ABC Sussex Magazine
ABC Berkshire Magazine
ABC Kent Magazine
ABC Surrey Magazine
ABC Sussex Magazine
ABC Berkshire Magazine
ABC Hertfordshire Magazine
Heart - A two+ week broadcast campaign on Heart Radio in the run up to the show targeting over 311,000 listeners (Official Media Partner) + sponsorship of the Heart Breakfast Show
All major listings and parenting sites event’s pages
Heart - A two+ week broadcast campaign on Heart Radio in the run up to the show targeting over 311,000 listeners (Official Media Partner) + sponsorship of the Heart Breakfast Show
All major listings and parenting sites event’s pages
The Independent Parenting Supplement - May
Junior Magazine - June Issue
Practical Parenting - June Issue
Practical Parenting - July Issue - out in June
The Argus online - blog features
Sponsored link - home page of google - 'baby show'
Facebook advertising targeting women across the SE
Newsletter mailing - targeting 10,000+ pregnant women or new mumsin target area
Sussex in Summer Friday Ad Supplement
NappyValley.co.uk animated link
Baby Hampshire
Baby Hampshire
NCT newsletter - Eastbourne
NCT newsletter - Mid Sussex
NCT newsletter - Brighton & Hove - double page spread
Baby London
Baby Surrey
Baby London
Baby Surrey
BabyTod
Babyworld.co.uk
BBC Sussex Radio
BBC Sussex Radio
BBC Surrey Radio
Chopsy Baby - UK-wide Events Section
DaysOut.co.uk – listing
Distribution via official charities - Chestnut Tree and CLIC Sargent
Exhibition News
Families Magazine
Father's Quarterly
‘Baby Loves Disco’ flyer distribution at events and website feature
Google – BabyExpo is on page one of Google when the term ‘baby show’ is entered
I’m Pregnant!
Ideas for the Kids listing
Information distribution via the Family Information Service
Information-britain.co.uk - listing
Juice Radio
Latest 7
Live interview on 'MyBaby' radio
Midwives and maternity unit staff at The Royal Sussex and The Princess Royal Hospitals will also receive flyers for distribution to clients and the wards will display our publicity
Mumsnet local - listing
Natural Products
NCT - 1000’s of promotional flyers will be included with NCT antenatal course offer packs for Brighton & Hove and the surrounding areas
NCT - animated web banners on the branch sections of the 20 closest branches to the show
NCT - campaign targeting national committee members
NCT Brighton and Hove website – banner and link
NetMums local - listing
Parentingwithouttears.co.uk
Pier Support (the Brighton & Hove NCT publication)
Playtime Magazine
Primary Times
'Stallfinder' listing
Sussex Business Times (Online and Print)
Sussex Express
The Argus
The Brighton Racecourse and Conference Centre Website – listing + link
The Family Grapevine
The Green Parent (Online and Print)
thebodyguide.co.uk - listing
Trade Fairs and Exhibitions UK ¬– listing
under5s.com – listing
VisitBrighton.com - listing and publicity distribution
What’s on 4 little Ones (via newsletters sent to 20,000 UK-wide parents and online with over a million hits per year)
whatson.brighton.co.uk - listing
wherecanwego.com - listing
Chopsy Baby - UK-wide Events Section
DaysOut.co.uk – listing
Distribution via official charities - Chestnut Tree and CLIC Sargent
Exhibition News
Families Magazine
Father's Quarterly
‘Baby Loves Disco’ flyer distribution at events and website feature
Google – BabyExpo is on page one of Google when the term ‘baby show’ is entered
I’m Pregnant!
Ideas for the Kids listing
Information distribution via the Family Information Service
Information-britain.co.uk - listing
Juice Radio
Latest 7
Live interview on 'MyBaby' radio
Midwives and maternity unit staff at The Royal Sussex and The Princess Royal Hospitals will also receive flyers for distribution to clients and the wards will display our publicity
Mumsnet local - listing
Natural Products
NCT - 1000’s of promotional flyers will be included with NCT antenatal course offer packs for Brighton & Hove and the surrounding areas
NCT - animated web banners on the branch sections of the 20 closest branches to the show
NCT - campaign targeting national committee members
NCT Brighton and Hove website – banner and link
NetMums local - listing
Parentingwithouttears.co.uk
Pier Support (the Brighton & Hove NCT publication)
Playtime Magazine
Primary Times
'Stallfinder' listing
Sussex Business Times (Online and Print)
Sussex Express
The Argus
The Brighton Racecourse and Conference Centre Website – listing + link
The Family Grapevine
The Green Parent (Online and Print)
thebodyguide.co.uk - listing
Trade Fairs and Exhibitions UK ¬– listing
under5s.com – listing
VisitBrighton.com - listing and publicity distribution
What’s on 4 little Ones (via newsletters sent to 20,000 UK-wide parents and online with over a million hits per year)
whatson.brighton.co.uk - listing
wherecanwego.com - listing
- A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors
- A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press
- Advertising across the key regional media outlets
- The strategic positioning of posters within the venue, around Brighton and throughout Sussex and beyond from Sept 2011
- The distribution of promotional material throughout Sussex and beyond to health centres, baby and toddler groups, play schemes, libraries, NCT Nearly New Sales etc
- The generation of web links between associated organisations, sponsors, exhibitors and other key players
- Hard hitting street promotion around Brighton
- High impact, wide coverage, pre-event competitions for children
- Celebrity endorsement and guest appearances
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Official Media Partners, Press, PR and Marketing