Official Baby Expo Baby Show Media Partners, Press, PR and Marketing
The success of BabyExpo is driven by a highly effective, targeted marketing and PR campaign.
Official Baby Show Media Partners:
Official Publication and Media Partner, ABC Magazine is the longest established, best-read, FREE parenting magazine in the South. Each issue is packed full of information, activities and advice for parents with young children – from babies to big kids!
With separate county editions published in Sussex, Surrey, Kent, Berkshire, Hertfordshire and Hampshire, the ABC ‘family’ of magazines currently has a total print run of 145,000 copies per issue and an estimated readership approaching 500,000. Look out for baby show editorial features and advertising from winter 2009.
Heart 102.4 & 103.5 is the brand new radio station for Sussex, playing more music variety it broadcasts to 311,000 listeners*, and is the official broadcast media partner for this year’s Baby Expo. Heart will be at the event, and you’ll have the chance to meet the Heart Angels – the radio station’s street team - who will be there at the baby show with plenty of Heart goodies and the chance to enjoy some special treats.(*Source RAJAR W2:09)
Turn on and Tune in to Heart Breakfast with Tom, Lynsey and Jack every weekday from 6-10am on 102.4 and 103.5FM, DAB and online. Waking Sussex up with a laugh every day with the best music variety, the hottest celebrity gossip and a chance to win in fabulous competitions. Tune in from Monday 21 June for your chance to win some fabulous yummy mummy prizes to celebrate the Baby Expo! Heart Breakfast presenters Tom, Lynsey and Jack above (left to right). On air advertising to commence from 14 June.
Media Supporters:
The Argus is the leading newspaper in the region and part of the Newsquest group, who publish 18 daily titles and almost 300 weekly newspapers in the UK. Look out for pre-babyshow competitions* !
The Green Parent magazine will be co-hosting the 'Eco-Zone' at BabyExpo Brighton. The UK's leading green lifestyle magazine is packed with articles and information on all aspects of natural living. For full information including how to subscribe just visit www.thegreenparent.co.uk or come and meet the team at the show!
The Argus is the leading newspaper in the region and part of the Newsquest group, who publish 18 daily titles and almost 300 weekly newspapers in the UK. Look out for pre-babyshow competitions* !The Green Parent magazine will be co-hosting the 'Eco-Zone' at BabyExpo Brighton. The UK's leading green lifestyle magazine is packed with articles and information on all aspects of natural living. For full information including how to subscribe just visit www.thegreenparent.co.uk or come and meet the team at the show!
The 'What's On 4' websites receive over 1 million hits per year from UK parents and parents-to-be! As proud hosts of the WO4 awards in 2010, the BabyExpo baby show will be featured within the 'What's On 4' websites and newsletters, thus targeting all these parents and young families and further raising event awareness.
The 'What's On 4' websites receive over 1 million hits per year from UK parents and parents-to-be! As proud hosts of the WO4 awards in 2010, the BabyExpo baby show will be featured within the 'What's On 4' websites and newsletters, thus targeting all these parents and young families and further raising event awareness. 
See information on BabyExpo in the Better Days Out website - full of activities for children and families in Brighton & Hove and Worthing & West Sussex
Look out for Baby Expo features in the following national and regional press:
ABC Hampshire Magazine (ABC are Official Media Partner)
ABC Kent Magazine
ABC Surrey Magazine
ABC Sussex Magazine
ABC Berkshire Magazine
ABC Hertfordshire Magazine
Heart - A two+ week broadcast campaign on Heart Radio in the run up to the show targeting over 311,000 listeners (Official Media Partner) + sponsorship of the Heart Breakfast Show
All major listings and parenting sites event’s pages
The Independent Parenting Supplement - May
Junior Magazine - June Issue
Practical Parenting - June Issue
Practical Parenting - July Issue - out in June
The Argus online - blog features
Sponsored link - home page of google - 'baby show'
Facebook advertising targeting women across the SE
Newsletter mailing - targeting 10,000+ pregnant women or new mums in target area
Sussex in Summer Friday Ad Supplement
NappyValley.co.uk animated link
Baby Hampshire
NCT newsletter - Eastbourne
NCT newsletter - Mid Sussex
NCT newsletter - Brighton & Hove - double page spread
Baby London
Baby Surrey
BabyTod
Babyworld.co.uk
BBC Sussex Radio
BBC Surrey Radio
Chopsy Baby - UK-wide Events Section
DaysOut.co.uk – listing
Distribution via official charities - Chestnut Tree and CLIC Sargent
Exhibition News
Families Magazine
Father's Quarterly
‘Baby Loves Disco’ flyer distribution at events and website feature
Google – BabyExpo is on page one of Google when the term ‘baby show’ is entered
I’m Pregnant!
Ideas for the Kids listing
Information distribution via the Family Information Service
Information-britain.co.uk - listing
Juice Radio
Latest 7
Live interview on 'MyBaby' radio
Midwives and maternity unit staff at The Royal Sussex and The Princess Royal Hospitals will also receive flyers for distribution to clients and the wards will display our publicity
Mumsnet local - listing
Natural Products
NCT - 1000’s of promotional flyers will be included with NCT antenatal course offer packs for Brighton & Hove and the surrounding areas
NCT - animated web banners on the branch sections of the 20 closest branches to the show
NCT - campaign targeting national committee members
NCT Brighton and Hove website – banner and link
NetMums local - listing
Parentingwithouttears.co.uk
Pier Support (the Brighton & Hove NCT publication)
Playtime Magazine
Primary Times
'Stallfinder' listing
Sussex Business Times (Online and Print)
Sussex Express
The Argus
The Brighton Racecourse and Conference Centre Website – listing + link
The Family Grapevine
The Green Parent (Online and Print)
thebodyguide.co.uk - listing
Trade Fairs and Exhibitions UK ¬– listing
under5s.com – listing
VisitBrighton.com - listing and publicity distribution
What’s on 4 little Ones (via newsletters sent to 20,000 UK-wide parents and online with over a million hits per year)
whatson.brighton.co.uk - listing
wherecanwego.com - listing
ABC Kent Magazine
ABC Surrey Magazine
ABC Sussex Magazine
ABC Berkshire Magazine
Heart - A two+ week broadcast campaign on Heart Radio in the run up to the show targeting over 311,000 listeners (Official Media Partner) + sponsorship of the Heart Breakfast Show
All major listings and parenting sites event’s pages
Baby Hampshire
Baby London
Baby Surrey
BBC Sussex Radio
Chopsy Baby - UK-wide Events Section
DaysOut.co.uk – listing
Distribution via official charities - Chestnut Tree and CLIC Sargent
Exhibition News
Families Magazine
Father's Quarterly
‘Baby Loves Disco’ flyer distribution at events and website feature
Google – BabyExpo is on page one of Google when the term ‘baby show’ is entered
I’m Pregnant!
Ideas for the Kids listing
Information distribution via the Family Information Service
Information-britain.co.uk - listing
Juice Radio
Latest 7
Live interview on 'MyBaby' radio
Midwives and maternity unit staff at The Royal Sussex and The Princess Royal Hospitals will also receive flyers for distribution to clients and the wards will display our publicity
Mumsnet local - listing
Natural Products
NCT - 1000’s of promotional flyers will be included with NCT antenatal course offer packs for Brighton & Hove and the surrounding areas
NCT - animated web banners on the branch sections of the 20 closest branches to the show
NCT - campaign targeting national committee members
NCT Brighton and Hove website – banner and link
NetMums local - listing
Parentingwithouttears.co.uk
Pier Support (the Brighton & Hove NCT publication)
Playtime Magazine
Primary Times
'Stallfinder' listing
Sussex Business Times (Online and Print)
Sussex Express
The Argus
The Brighton Racecourse and Conference Centre Website – listing + link
The Family Grapevine
The Green Parent (Online and Print)
thebodyguide.co.uk - listing
Trade Fairs and Exhibitions UK ¬– listing
under5s.com – listing
VisitBrighton.com - listing and publicity distribution
What’s on 4 little Ones (via newsletters sent to 20,000 UK-wide parents and online with over a million hits per year)
whatson.brighton.co.uk - listing
wherecanwego.com - listing
BabyExpo Babyshow will also be supported by the following:
- A comprehensive package of media releases, from launch to close of play, targeting press, broadcast and online outlets across both trade and consumer sectors
- A PR campaign securing editorial support across both regional and local media as well as the ‘mother and baby’ publications and the event trade press
- Advertising across the key regional media outlets
- The strategic positioning of posters within the venue, around Brighton and throughout Sussex and beyond from January 2010
- The distribution of promotional material throughout Sussex and beyond to health centres, baby and toddler groups, play schemes, libraries, NCT Nearly New Sales etc
- The generation of web links between associated organisations, sponsors, exhibitors and other key players
- Hard hitting street promotion around Brighton
- High impact, wide coverage, pre-event competitions for children
- Celebrity endorsement and guest appearances
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Official Media Partners, Press, PR and Marketing